Ironrod Steel is a Houston steel distributor and fabricator we've run since 2017. Its website is the one we know best — because we depend on it every day to bring in real business.
Contractors, fence builders, and DIY property owners search for steel before they call anyone. If a Houston distributor doesn't show up — with real products, clear categories, and a fast way to reach a human — the business goes to whoever does.
Ironrod needed a site that does both jobs: rank for the searches that matter, and turn that traffic into phone calls and orders.
Built on WordPress and WooCommerce so the shop can manage it without us, and tuned for the way Houston actually buys steel — in two languages.
Fence panels, driveway and walk-through gates, gate accessories, and structural steel — organized into the categories customers actually shop by.
English and Spanish across the site, because a big share of Houston's contractors and installers buy in Spanish.
Structured around the products and terms buyers search for, so the shop shows up when someone needs steel today.
Clear call-to-action, click-to-call, and quote requests that route straight to the shop — no lead left sitting in a form.
Ironrod fabricates finished gates and panels in-house and sells cut-to-size steel to contractors across Houston. The website, the gate configurator, the internal tools — all of it started here, solving our own problems first.
"We didn't get tired of waiting on software vendors. We just started building it ourselves — starting with our own shop."
We build marketing sites with real strategy — fast, bilingual where it counts, and shipped to your own domain.
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